The definitive pricing guide for developers in 2025
A professional website with integrated online booking system should be priced between $600 and $3,000.
Basic sites with simple booking cost from $600 to $1,000, while complete projects with multiple professionals, online payment and integrations can reach $3,000. The average market value in 2025 is $1,300.
| Project Type | Features | Suggested Price | Delivery Time |
|---|---|---|---|
| Basic | Website + simple booking, 1 professional, up to 5 services | $600 - $1,000 | 5-7 days |
| Intermediate | Multiple professionals, shared calendar, email notifications | $1,000 - $1,600 | 10-15 days |
| Advanced | Online payment, SMS reminders, mobile app, reports | $1,600 - $2,400 | 20-30 days |
| Enterprise | Multi-location, API, CRM integrations, full customization | $2,400 - $3,000+ | 30-45 days |
Calculate the ideal price based on features:
$1,000
Negotiation range: $900 - $1,100
Why not charge less than $600:
Charged: $1,500
Included: Website + booking + loyalty + 3 professionals
Time: 7 days
Client ROI: 45 days
Charged: $1,960
Included: Website + booking + records + online payment
Time: 12 days
Client ROI: 60 days
Charged: $840
Included: Website + booking + member area + workouts
Time: 5 days
Client ROI: 30 days
Show the ROI: With 2 more clients per week (thanks to online booking), the system pays for itself in 2 months. After that, it's pure profit. Calculate: 8 clients/month x $50 average ticket = $400/month extra.
Yes! Charge $40 to $100/month for "management and optimization". Include: content updates, monthly reports, priority support. With white label platform, you have no additional cost.
Differentiate by value, not price. Your website has: professional booking, zero system fees, included support, automatic updates. Cheap becomes expensive when the system stops working.
Yes, but with 50% down payment. Example: $1,200 = $600 down + 3x $200. This ensures your initial profit and client commitment.
Use scalable model: First location $1,600, additional $600/location. For 5 locations: $1,600 + (4 x $600) = $4,000. Saves 40% vs individual.
Offer professional booking websites and earn $600 to $3,000 per project